Marketing

Campaign-level analytics from marketing_campaigns_data — filters apply to every chart, KPI, and the table below.

Revenue & Spend Trend
Monthly, by campaign Start_Date — matching the filters above
ROAS by Platform
Dashed line marks the blended average
Revenue by Industry
Avg. CPA by Campaign Type
Avg. Conversion Rate by Platform
Campaigns
Flags: Overspending (Spent > Budget) · High/Low ROAS (≥6x / <3x) · High CPA (>$150) · Strong Conversion (≥8%)
CampaignPlatformTypeBudgetSpentRevenueROASCPAFlags